Can the message be more succinct?
Rule of thumb: maximum copy = seven words!
In outdoor design, “less is more”.
Is the typeface legible?
Does the letter S P A C I N G (or kerning) read at distance?
Is it strong and clear?
Is the graphic singular?
Is the visual content unified?
Is the image powerful?
Is the read good?
Is your poster recognizable at a distance?
Is the brand name or logo readable at a distance?
Is the optimum achieved?
Are the colors attractive?
Is the contrast compelling?
Color combinations affect apparent size and readability.
Are production issues clear?
Does your printer know your exact needs?
Is your art optimized for your printer’s needs?
Is the art suitable for extreme enlargement?